Motivation factors that force a sales training programme and the experience within the brewing industry

Industrial and Commercial Training

Volumn 29, Issue 1, 1997, Pages 10-15

  Vignali, C ^a  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 22144456518     PISSN: 00197858     EISSN: None     Source Type: Journal    
DOI: 10.1108/00197859710156830     Document Type: Article

References (6)

1. Vignali, C., Selling Skills, Manchester Metropolitan University, Manchester, 1994.
2. Solomon, M., Consumer Behaviour, Allyn & Bacon, Boston, MA, 1994.
3. Herzberg, F., Motivation to Work, Prentice-Hall, Englewood Cliffs, NJ, 1959.
4. Brewer, G., “Sellers giving away the store”, Sales & Marketing, Vol. 46 No. 7, 1994, p. 34.
5. Lancaster, G. and Jobber, D., Selling and Sales Management, Pitman, Boston, MA, London, UK, 1995.
6. Schiffman, L. and Knuck, L.C., Consumer Behaviour, Prentice-Hall, Englewood Cliffs, NJ, 1994.