The perceived importance of ethics and social responsibility on organizational effectiveness: A survey of marketers

Journal of the Academy of Marketing Science

Volumn 23, Issue 1, 1995, Pages 49-56

  Singhapakdi, Anusorn ^a   Kraft, Kenneth L ^b   Vitell, Scott J ^c   Rallapalli, Kumar C ^d  

^a OLD DOMINION UNIVERSITY   (United States)

^b UNIVERSITY OF TAMPA   (United States)

^c UNIVERSITY OF MISSISSIPPI   (United States)

^d TROY UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21844527174     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02894611     Document Type: Article

References (44)

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6. Analyzing Ethical Decision Making in Marketing
7. A Contingency Framework for Understanding Ethical Decision Making in Marketing
8. A Synthesis of Ethical Decision Models for Marketing
9. A Taxonomy of Ethical Ideologies
10. Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies
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29. The General Theory of Marketing Ethics: A Partial Test of the Model
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32. The Impact of Corporate Policy on Reported Ethical Beliefs and Behavior of Marketing Practitioners
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34. Corporate Social Responsibility and Organizational Effectiveness: A Multivariate Approach