Preventing or fixing a problem: A marketing manager's dilemma revisited

Journal of Services Marketing

Volumn 15, Issue 2, 2001, Pages 99-112

  Choong, Peggy ^a  

^a NIAGARA UNIVERSITY   (United States)

Author keywords

Consumer marketing; Customer satisfaction; Industrial marketing; Service levels

Indexed keywords

EID: 21844445341     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040110387908     Document Type: Article

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