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Volumn 8, Issue 2 SUPPL. 1, 1997, Pages 79-82

The application of conjoint analysis to evaluate service quality

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EID: 21744436385     PISSN: 09544127     EISSN: None     Source Type: Journal    
DOI: 10.1080/0954412979749     Document Type: Article
Times cited : (3)

References (16)
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    • September
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    • New way to measure consumers' judgements
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  • 9
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    • paper presented at Manchester Statistical Society, October
    • JEBB, A. (1993) Design and quality in UK manufacturing, paper presented at Manchester Statistical Society, October.
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    • Jebb, A.1
  • 10
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    • Trade-off analysis of consumer values
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  • 11
    • 0000491951 scopus 로고
    • Regulatory measurement and evaluation of telephone service quality
    • LYNCH, G., THOMAS, E.B. & SANFORD, V.B. (1994) Regulatory measurement and evaluation of telephone service quality, Management Science, 40, pp. 169-194.
    • (1994) Management Science , vol.40 , pp. 169-194
    • Lynch, G.1    Thomas, E.B.2    Sanford, V.B.3
  • 12
    • 85080399367 scopus 로고
    • Using customer preferences to design products
    • MULLET, G.M. (1983) Using customer preferences to design products, Business, 27, pp. 27-32.
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  • 16
    • 0002667763 scopus 로고
    • Consumer perceptions of price, quality, and value: A means end model and synthesis of evidence
    • ZEITHAML, V.A. (1988) Consumer perceptions of price, quality, and value: a means end model and synthesis of evidence, Journal of Marketing, 52, pp. 2-22.
    • (1988) Journal of Marketing , vol.52 , pp. 2-22
    • Zeithaml, V.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.