-
1
-
-
85080479010
-
Produktutveckling för högre kvalitet, del 1
-
ANDERSSON, R., GUSTAFSSON, A. & GUSTAFSSON, N. (1992) Produktutveckling för högre kvalitet, del 1, Verkstäderna, 5, pp. 34-40.
-
(1992)
Verkstäderna
, vol.5
, pp. 34-40
-
-
Andersson, R.1
Gustafsson, A.2
Gustafsson, N.3
-
5
-
-
21844481155
-
Product development: Past research, present findings, and future directions
-
BROWN, S.L. & EISENHARD, K.M. (1995) Product development: past research, present findings, and future directions, Academy Management Review, 20, pp. 343-378.
-
(1995)
Academy Management Review
, vol.20
, pp. 343-378
-
-
Brown, S.L.1
Eisenhard, K.M.2
-
6
-
-
0000233924
-
The new product process: A decision guide for management
-
COOPER, R.G. (1988) The new product process: a decision guide for management, Journal of Marketing Management, 3, pp. 238-255.
-
(1988)
Journal of Marketing Management
, vol.3
, pp. 238-255
-
-
Cooper, R.G.1
-
8
-
-
0001823675
-
Marketing research and the new product failure rate
-
CRAWFORD, C.M. (1977) Marketing research and the new product failure rate, Journal of Marketing, April, pp. 51-61.
-
(1977)
Journal of Marketing
, vol.APRIL
, pp. 51-61
-
-
Crawford, C.M.1
-
9
-
-
85080498378
-
-
Helsinborg, Schmidts Boktryckeri
-
HELLING, J. (1991) Världmästarna (Helsinborg, Schmidts Boktryckeri).
-
(1991)
Världmästarna
-
-
Helling, J.1
-
10
-
-
0001280318
-
Marketing/R&D interaction in new product development: Implications for new product success rates
-
HISE, R.T., O'NEAL, LO, PARASURAMAN, A. & MCNEAL, J.U. (1990) Marketing/R&D interaction in new product development: implications for new product success rates, Journal of Product Innovation Management, 7, pp. 142-155.
-
(1990)
Journal of Product Innovation Management
, vol.7
, pp. 142-155
-
-
Hise, R.T.1
O'Neal, L.O.2
Parasuraman, A.3
Mcneal, J.U.4
-
11
-
-
0012541526
-
TQM and marketing: How marketing operates in quality companies
-
HURLEY, R.F. (1994) TQM and marketing: how marketing operates in quality companies, Quality Management Journal, 1, pp. 42-51.
-
(1994)
Quality Management Journal
, vol.1
, pp. 42-51
-
-
Hurley, R.F.1
-
13
-
-
85080627263
-
Group interviews and questionnaire surveys
-
in Japanese
-
KANDA, N. (1994a) Group interviews and questionnaire surveys, Hinshitsu Kanri, 46, pp. 77-85 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.46
, pp. 77-85
-
-
Kanda, N.1
-
14
-
-
1542667359
-
The seven product planning tools for new product development
-
in Japanese
-
KANDA, N. (1994b) The seven product planning tools for new product development, Hinshitsu Kanri, 45, pp. 73-80 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.45
, pp. 73-80
-
-
Kanda, N.1
-
15
-
-
26444536246
-
Again on the 7 tools for new product planning
-
in Japanese
-
KANDA, N. (1995) Again on the 7 tools for new product planning, Hinshitsu Kanri, 46, pp. 13-19 (in Japanese).
-
(1995)
Hinshitsu Kanri
, vol.46
, pp. 13-19
-
-
Kanda, N.1
-
16
-
-
85080602751
-
The concept checklist and table-type conceptualization method
-
in Japanese
-
KONNO, T. (1994) The concept checklist and table-type conceptualization method, Hinshitsu Kanri, 45, pp. 69-76 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.45
, pp. 69-76
-
-
Konno, T.1
-
17
-
-
0003902676
-
-
Englewood Cliffs, NJ, Prentice Hall
-
KOTLER, P. (1988) Marketing Management (Englewood Cliffs, NJ, Prentice Hall).
-
(1988)
Marketing Management
-
-
Kotler, P.1
-
20
-
-
85080472962
-
Positioning analysis
-
in Japanese
-
NAGASAWA, S. (1994) Positioning analysis, Hinshitsu Kanri, 45, pp. 69-79 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.45
, pp. 69-79
-
-
Nagasawa, S.1
-
21
-
-
85080604777
-
-
Tokyo, JUSE
-
NISHIHARA, R., KANEKO, K., ONO, M. & OHFUJI, T. (1995) JUSE Quality Function Deployment Course Text (Tokyo, JUSE).
-
(1995)
JUSE Quality Function Deployment Course Text
-
-
Nishihara, R.1
Kaneko, K.2
Ono, M.3
Ohfuji, T.4
-
22
-
-
85080567738
-
Quality function deployment
-
in Japanese
-
OHFUJI, T. (1994) Quality function deployment, Hinshitsu Kanri, 45 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.45
-
-
Ohfuji, T.1
-
23
-
-
85080563909
-
Conjoint analysis
-
in Japanese
-
OKAMOTO, S.I. (1994) Conjoint analysis, Hinshitsu Kanri, 45 (in Japanese).
-
(1994)
Hinshitsu Kanri
, vol.45
-
-
Okamoto, S.I.1
-
25
-
-
0011703208
-
Flops
-
POWER, C. (1993) Flops, Business Week, 16 August, pp. 34-39.
-
(1993)
Business Week
, vol.16 AUGUST
, pp. 34-39
-
-
Power, C.1
-
26
-
-
0009321369
-
-
Englewood Cliffs, NJ, Prentice-Hall
-
URBAN, G.L., HAUSER, J.R. & NIKHELSEN, D. (1987) Essentials of New Product Management (Englewood Cliffs, NJ, Prentice-Hall).
-
(1987)
Essentials of New Product Management
-
-
Urban, G.L.1
Hauser, J.R.2
Nikhelsen, D.3
-
28
-
-
0000982079
-
A model of new product development: An empirical test
-
ZIRGER, B.J. & MADIQUE, M.A. (1990) A model of new product development: an empirical test, Management Science, 36, pp. 867-883.
-
(1990)
Management Science
, vol.36
, pp. 867-883
-
-
Zirger, B.J.1
Madique, M.A.2
|