A carrier's perspective on creating a mobile multimedia service

Communications of the ACM

Volumn 48, Issue 7, 2005, Pages 49-53

  Balaji, T S ^a   Landers, Brian ^a   Kates, Jesse ^a   Moritz, Bob ^a  

^a SPRINT NEXTEL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER ACQUISITION; MEDIA CHANNEL DESCRIPTOR (MCD); SPRINT (CO); WIRELESS CARRIERS;

CODE DIVISION MULTIPLE ACCESS; COMPUTER PROGRAMMING LANGUAGES; GENETIC ALGORITHMS; MARKETING; MOBILE TELECOMMUNICATION SYSTEMS; PRODUCT DESIGN; PRODUCT DEVELOPMENT; RESEARCH; USER INTERFACES; XML;

TELECOMMUNICATION SERVICES;

EID: 21644452323     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/1070838.1070865     Document Type: Review

References (5)

1. Bias, R.G. and Mayhew, D.J., Eds., Cost-Justifying Usability 2nd edition: Update for the Internet Age. Morgan Kauffman, San Francisco, 2005.
2. Blom, J., Chipchase, J., and Lehikoinen, J. T. Contextual and cultural challenges for user mobility research. Commun. ACM 48, 7 (July 2005).
3. Heppner, C., Benkofske, M., and Moritz, R. Mobile Video: A study of quality perception. In Proceedings of the Human Factors and Ergonomics Society 48th Annual Meeting, 2004.
4. McGrew, J.F. Breaking the human computer interface design bottleneck: A parallel design process based on a genetic algorithm. In Proceedings of the Human Factors and Ergonomics Society 45th Annual Meeting, 2001.
5. Sprint Third Quarter 2004 Investor Relations Press Release. Sprint Corporation, 2004.