Marketing Australian universities to Thai students

Journal of Studies in International Education

Volumn 9, Issue 2, 2005, Pages 137-146

  Pimpa, Nattavud ^a,b  

^a BURAPHA UNIVERSITY   (Thailand)

^b BEIJING UNIVERSITY OF POSTS AND TELECOMMUNICATIONS   (China)

Author keywords

Australian universities; International student; Marketing international education; Thailand

Indexed keywords

EID: 21544437882     PISSN: 10283153     EISSN: None     Source Type: Journal    
DOI: 10.1177/1028315305274857     Document Type: Article

References (18)

1. Australian Education International. (2002). Overseas student statistics 2002. Retrieved February 15, 2002, from http://www.aei. deetya.gov.au
2. Beazley, K. (1992). International education in Australia through the 1990s. Canberra: Australian Government Publishing Services.
3. Deming, W. E. (1986). Out of the crisis. Cambridge, MA: Institute of Technology, Centre for Advanced Engineering Study, Massachusetts.
4. Duan, J. (1997). The influence of various factors on international students in selecting universities: A south Australian study of Chinese students from Hong Kong and Malaysia. Unpublished doctoral dissertation, University of South Australia, Adelaide.
5. Gatefield, T. (1999). Measuring student quality variables and the implications for management practices in higher education institutions: An Australian and international student perspective. Journal of Higher Education Policy and Management, 21(2), 239-252.
6. Hill, F. (1995). Managing service quality in higher education: The role of the student as primary consumer. Quality Assurance in Education, 3 (3), 10-21.
7. International Development Program (IDP). (2002). New statistics of overseas students, 2002. Retrieved April 14, 2002, from http://www.idp.edu.au
8. International Development Program (IDP). (2004). International students in Australian universities (Semester 2, 2003): National overview. Retrieved March 9, 2004, from http://www.idp.edu.au/ marketingandresearch/internationaleducationstatistics/article411.asp
9. Juran, M. (1989). Juran on leadership for quality. New York: Macmillan.
10. Karmel, P. (1992). Quantity and quality in higher education. Melbourne, Australia: The Sir Robert Menzies Oration on Higher Education.
11. Lawley, M. (1993). Factors influencing the choice of destination in international university education: The case of Hong Kong students. Unpublished master's thesis, University of Southern Queensland, Towoomba, Australia.
12. Lewis, C., & Blooms, H. (1983). The marketing aspects of service quality. In L. Berry (Ed.), Emerging perspectives on services marketing (pp. 27-36). Chicago: American Marketing Association.
13. Malhotra, K., Hall, J., Shaw, M., & Crisp, M. (1996). Marketing research: An applied orientation. Sydney, Australia: Prentice Hall.
14. Massaro, V. (1995). Quality measurement in Australia: An assessment of the holistic approach. Higher Education Management, 7(1), 81-99.
15. Monash University. (2000). Leading the way: Australian university 2020. Retrieved August 19, 2003, from http://www.Australianuniversity. edu.au/Australianuniversityplan/plan99
16. Murphy, S. (1994). Research quality, peer review and performance indicators. Australian Universities Review, 39(1), 14-18.
17. Peter, J., & Waterman, H. (1986). In search of excellence. Sydney, Australia: Harper and Row.
18. Zeithamal, V., Parasuraman, A., & Berry, L. (1985). Problems and strategies in services marketing. Journal of Marketing, 49(2), 33-46.