Issue adaptation of presidential television spots and debates to primary and general audiences

Communication Research Reports

Volumn 19, Issue 2, 2002, Pages 138-145

  Benoit, William L ^a   Hansen, Glenn J ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2142788670     PISSN: 08824096     EISSN: 17464099     Source Type: Journal    
DOI: 10.1080/08824090209384841     Document Type: Article

References (9)

1. Benoit, W. L., 1999. Seeing spots: A functional analysis of presidential television advertisements, 1952–1996, Westport: Praeger.
2. Benoit, W. L., Pier, P. M., McHale, J. P., Hansen, G. J., and McGuire, J. P., 2001. Campaign 2000: A functional analysis of acclaiming, attacking, and defending Manuscript in preparation
3. Gallup Poll. April 9 1999. Independents rank as largest U.S. political group April 9, Accessed 6/20/2001: http://www.gallup.com/poll/releases/pr990409c.asp
4. Kaid, L. L., and Johnston, A., 2001. Videostyle in presidential campaigns: Style and content of televised political advertising, Westport, CT: Praeger.
5. Kern, M., 1989. 30 second politics: Political advertising in the eighties, New York: Praeger.
6. Page, B. I., 1978. Choices and echoes in presidential elections, Chicago: University of Chicago Press.
7. Petrocik, J. R., 1996. Issue ownership in presidential elections, with a 1980 case study. American Journal of Political Science, 40: 825–850.
8. Toner, R., 1996. In this race, it's the center against the middle. New York Times, March 17: 4.3
9. West, D. M., 1997. Air wars: Television advertising in election campaigns 1952–1996, Washington, DC: Congressional Quarterly Press.