The Utility of Exemplars in Persuasive Communications

Communication Research

Volumn 21, Issue 1, 1994, Pages 48-78

  Brosius, Hans Bernd ^a   Bathelt, Anke ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21344497517     PISSN: 00936502     EISSN: 15523810     Source Type: Journal    
DOI: 10.1177/009365094021001004     Document Type: Article

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