Children's General, Product and Brand-Specific Attitudes Towards Television Commercials

International Journal of Advertising

Volumn 9, Issue 2, 1990, Pages 136-148

  Riecken, Glen ^a   Yavas, Ugur ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

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[No Author keywords available]

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EID: 21344450179     PISSN: 02650487     EISSN: 17593948     Source Type: Journal    
DOI: 10.1080/02650487.1990.11107139     Document Type: Article

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