Antecedents of taiwanese adolescents’ purchase intention toward the merchandise of a celebrity: The moderating effect of celebrity adoration

Journal of Social Psychology

Volumn 145, Issue 3, 2005, Pages 317-334

  Chiou, Jyh Shen ^a   Huang, Chien Yi ^b   Chuang, Min Chieh ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY OF NURSING AND HEALTH SCIENCES   (Taiwan)

Author keywords

Attitudes; Attitudes behavior relations; Consumer behavior; Peer relations

Indexed keywords

ADOLESCENT; ARTICLE; BEHAVIOR; CHILD; CHILD BEHAVIOR; COMMERCIAL PHENOMENA; CONSUMER; FEMALE; HUMAN; PEER GROUP; PSYCHOLOGICAL MODEL; SOCIAL PSYCHOLOGY; SOCIOMETRIC STATUS; TAIWAN;

ADOLESCENT; ADOLESCENT BEHAVIOR; CHILD; COMMERCE; CONSUMER SATISFACTION; FEMALE; HUMANS; INTENTION; MODELS, PSYCHOLOGICAL; PEER GROUP; SOCIAL CONFORMITY; SOCIOMETRIC TECHNIQUES; TAIWAN;

EID: 21244477546     PISSN: 00224545     EISSN: 19401183     Source Type: Journal    
DOI: 10.3200/SOCP.145.3.317-334     Document Type: Article

References (41)

1. Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action control: From cognition to behavior (pp. 11-39). New York: Springer-Verlag.
2. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211.
3. Ajzen, I., & Driver, B. L. (1992). Applications of the theory of planned behavior to leisure choice. Journal of Leisure Research, 24, 207-224.
4. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall.
5. Ajzen, I., & Madden, T. J. (1986). Prediction of goal-directed behavior: Attitudes, intentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22, 453-474.
6. Alperstein, N. A. (1991). Imaginary social relationships with celebrities appearing in television commercials. Journal of Broadcasting & Electronic Media, 55(1), 43-58.
7. Bandura, A. (1977). Self-efficacy: Toward a unified theory of behavioral change. Psychological Review, 84, 191-215.
8. Bandura, A. (1982). Self-efficacy: Mechanism in human agency. American Psychologist, 37, 122-147.
9. Boorstin, D. J. (1961). The image. New York: Atheneum.
10. Business Weekly editorial department. (2002, January 7-13). Nien Tu 10 Ta Feng Yun Ch'an P'in [Top ten products of the year]. Shang Yeh Chou K'an [Business Weekly], 737, 66-79.
11. Chaudhuri, A., & Holbrook, M. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81-93.
12. Chinese censors dim the lights on "Meteor Garden." (2002, March 13). Taipei Times. Retrieved September 9, 2002, from http://www.taipeitimes.com/news/front/archives/2002/03/13/127458
13. Chiou, J. (2000). Antecedents and moderators of behavioral intention: Differences between the United States and Taiwanese students. Genetic, Social, and General Psychology Monographs, 126(1), 105-124.
14. Daneshvary, R., & Schwer, R. K. (2000). The association endorsement and consumers' intention to purchase. Journal of Consumer Marketing, 17(3), 203-213.
15. DiClemente, D. F., & Hantula, D. A. (2000). John Broadus Watson, I-O psychologist. The Industrial/Organizational Psychologist, 37(4), 47-55.
16. DiClemente, D. F., & Hantula, D. A. (2003). Applied behavioral economics and consumer choice. Journal of Economic Psychology, 24, 589-602.
17. Dimanche, F., & Samdahl, D. M. (1994). Leisure as symbolic consumption: A conceptualization and prospectus for future research. Leisure Sciences, 16, 45-53.
18. Fishbein, M. A., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
19. Freiden, J. B. (1984). Advertising spokesperson effects: An examination of endorser type and gender on two audiences. Journal of Advertising Research, 24(October/November), 33-41.
20. Giles, D. C. (2000). Illusions of immortality: A psychology of fame and celebrity. London: Macmillan.
21. Greene, A. L., & Adams-Price, C. (1990). Adolescents' secondary attachment to celebrity figures. Sex Roles, 23, 335-347.
22. Hofstede, G. (1983). The cultural relativity of organizational practices and theories. Journal of International Business Studies, 14(Fall), 75-89.
23. Hogg, M. A., & Abrams, D. (1988). Social identifications: A social psychology of intergroup relations and group process. London: Routledge.
24. Joreskog, K. G., & Sorbom, D. (1989). LISREL 7: A guide to the program and applications. Chicago: SPSS.
25. Liska, A. E. (1984). A critical examination of the causal structure of the Fishbein/Ajzen attitude behavioral model. Social Psychology Quarterly, 47, 61-74.
26. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224-253.
27. McCutcheon, L. E., Lange, R., & Houran, J. (2002). Conceptualization and measurement of celebrity worship. British Journal of Psychology, 93, 67-87.
28. Oliver, R. L. (1999). Whence consumer loyalty. Journal of Marketing, 63(Special Issue), 33-44.
29. Oliver, R. L., & Bearden, W. O. (1985). Crossover effects in the theory of reasoned action: A moderating influence attempt. Journal of Consumer Research, 12, 324-340.
30. Quinones, R., Hayes, L. J., & Hayes, S. C. (2000). On the benefits of collaboration: Consumer psychology, behavioral economics and relational frame theory. Managerial and Decision Economics, 21(3/4), 159-165.
31. Roehm, M. L., Roehm, H. A., & Boone, D. S. (2004). Plugs versus placements: A comparison of alternatives for within-program brand exposure. Psychology & Marketing, 21(1), 17-28.
32. Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The theory of reasoned action: A meta-analysis of past research with recommendations for modifications and future research. Journal of Consumer Research, 15, 325-343.
33. Szymanski, G. G. (1977). Celebrities and heroes as models of self-perception. Journal of the Association for the Study of Perception, 12, 8-11.
34. Taylor, S., & Todd, P. (1995). Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions. International Journal of Research in Marketing, 12(2), 137-156.
35. Terry, D. J., & Hogg, M. A. (1996). Group norms and the attitude-behavior relationship: A role for group identification. Personality and Social Psychology Bulletin, 22(8), 776-793.
36. Till, B. D., & Shimp, T. A. (1998). Endorsers in advertising: The case of negative celebrity information. Journal of Advertising, 27, 67-82.
37. Triandis, H. C. (1994). Culture and social behavior. New York: Praeger.
38. Turner, J. C. (1982). Towards a cognitive redefinition of the social group. In H. Tajfel (Ed.), Social identity and intergroup relations (pp. 15-40). Cambridge, England: Cambridge University Press.
39. Wann, D. L., & Branscombe, N. R. (1993). Sports fans: Measuring degree of identification with their team. Journal of Sport Psychology, 24(January/March), 1-17.
40. Wicker, A. W. (1969). Attitude versus actions: The relationship of verbal and overt behavioral responses to attitude objects. Journal of Social Issues, 25, 41-78.
41. Yang, M. C. (1972). Chung Kuo Te Chia Tsu Chu Yi Yu Kuo Min Hsing Ke [Familism and Chinese national character]. In Y. Y. Lee & K. S. Yang (Eds.), Chung Kuo Jen Te Hsing Ke [Symposium on the character of the Chinese] (pp. 127-174). Taipei, Taiwan: Institute of Ethnology, Academia Sinica.