Source effects in communication and persuasion research: A meta-analysis of effect size

Journal of the Academy of Marketing Science

Volumn 21, Issue 2, 1993, Pages 101-112

  Wilson, Elizabeth J ^a   Sherrell, Daniel L ^a  

^a LOUISIANA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21144466759     PISSN: 00920703     EISSN: 15527824     Source Type: Journal    
DOI: 10.1007/BF02894421     Document Type: Article

References (62)

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