Part V: Other Consequences of Corporate Reputation: Do corporate reputations influence security analyst earnings forecasts? An empirical study

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 94-98

  Cordeiro, James J ^a   Sambharya, Rakesh B ^b  

^a STATE UNIVERSITY OF NEW YORK   (United States)

^b RUTGERS UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 21044442597     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540025     Document Type: Article

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