An experimental field study of the GOTV and persuasion effects of partisan direct mail and phone calls

Annals of the American Academy of Political and Social Science

Volumn 601, Issue , 2005, Pages 28-40

  Cardy, Emily Arthur ^a  

^a NONE

Author keywords

Campaign; Campaign communication; Direct mail; Election; GOTV; Partisan; Persuasion; Phone calls; Voter contact

Indexed keywords

EID: 20744448868     PISSN: 00027162     EISSN: None     Source Type: Journal    
DOI: 10.1177/0002716205278051     Document Type: Article

References (4)

1. Gerber, A. S. 2004. Does campaign spending work? American Behavioral Scientist 47 (5): 541-74.
2. Gerber, A. S., and D. P. Green, 2000. The effects of canvassing, direct mail and telephone contact on voter turnout: a field experiment. American Political Science Review 94 (3): 653-64.
3. Gerber, A. S., D. P. Green, and M. Green. 2003. Partisan mail and voter turnout: Results from randomized field experiments. Electoral Studies 22 (4): 563-79.
4. McNulty, M. E. 2003. Partisan get-out-the-vote drives and turnout. Paper presented at annual meeting of the Midwest Political Science Association, April.