Marketing strategies for the 21st century: Lessons from the top Hungarian companies

Journal of Strategic Marketing

Volumn 5, Issue 3, 1997, Pages 143-165

  Hooley, Graham ^a   Beracs, Jozsef ^b  

^a ASTON UNIVERSITY   (United Kingdom)

^b BUDAPEST UNIVERSITY OF TECHNOLOGY AND ECONOMICS   (Hungary)

Author keywords

Capabilities and competencies; Competitive advantage; Hungary; Market orientation; Marketing assets; Marketing organization; Relationship marketing

Indexed keywords

EID: 20444448375     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525497346776     Document Type: Article

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