A practical approach to maximizing customer retention in the credit card industry

Journal of Marketing Management

Volumn 11, Issue 1-3, 1995, Pages 151-163

  Hamilton, Robert ^a   Howcroft, J Barry ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 20144377771     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.1995.9964335     Document Type: Article

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