"Bravo" for Burberry: From bust to boom - Creating a luxury fashion brand

Strategic Direction

Volumn 21, Issue 1, 2005, Pages 22-24

[No Author Info available]

Author keywords

Brand management; Fashion

Indexed keywords

EID: 19944424463     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540510571719     Document Type: Article

References (1)

1. Moore, C. and Birtwistle, G. (2004), "The Burberry business model: creating an international luxury brand", International Journal of Retail & Distribution Management, Vol. 32 No. 8, pp. 412-22, ISSN 0959-0552.