Linking media to prototype activation and subsequent celebrity attraction: An application of self-categorization theory

Communication Research

Volumn 32, Issue 3, 2005, Pages 323-348

  Mastro, Dana E ^a,b   Tamborini, Ron ^b   Hullett, Craig R ^c  

^a UNIVERSITY OF ARIZONA   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Depersonalized attraction; Media; Prototypicality; Race and ethnicity; Self categorization

Indexed keywords

EID: 19944413091     PISSN: 00936502     EISSN: None     Source Type: Journal    
DOI: 10.1177/0093650205275383     Document Type: Article

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