Consumer decision process modeling: How leaders can better understand buyers' choices

Strategy and Leadership

Volumn 33, Issue 3, 2005, Pages 30-40

  Gurley, Todd ^a   Lin, Spencer ^a   Ballou, Steve ^a  

^a IBM   (United States)

Author keywords

Buyers; Consumer behaviour; Consumer research; Customer loyalty; Decision making

Indexed keywords

EID: 19744378537     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570510700119     Document Type: Article

References (1)

1. Client experience, IBM Business Consulting Services, 2003.