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Volumn 32, Issue 2, 2001, Pages 82-86

The general reader market for University Press Books in the United States, 1990-9, with projections for the years 2000 through 2004

(1)  N greco, Albert a  

a NONE

Author keywords

[No Author keywords available]

Indexed keywords


EID: 19744375435     PISSN: 11989742     EISSN: 17101166     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (11)

References (61)
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    • Boston: Little, Brown
    • for detailed additional information about buying patterns, see Michael J. Weiss, The Clustered World (Boston: Little, Brown 2000): 63-70, 180-303.
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    • A few of the valuable recent research studies that address these issues include Carolyn Wood, 'Marketing Scholarly Publishing: Monographs as Lite Beer, 1 Journal of Scholarly Publishing27, 4 (July 1996): 218-21;
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    • For more detailed views about reading patterns, especially in the under 25 age cohort, see Hazel Reinhardt, 'Shifting Demographics Mandate Change: Media Researcher Says That Younger Generations Are Reading Less and That the Country Is Becoming More and More Diverse, ' The American Editor (May-June 2000): 16-7, 19;
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    • advertisement
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.