Service quality as an important dimension of brand equity in Swiss services industries

Managing Service Quality

Volumn 15, Issue 2, 2005, Pages 132-141

  Bamert, Thomas ^a   Wehrli, Hans Peter ^a  

^a UNIVERSITY OF ZURICH   (Switzerland)

Author keywords

Brand equity; Customer services quality; Experimental design; Service industries; Switzerland

Indexed keywords

EID: 19644390690     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520510585325     Document Type: Article

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