How France's Potential Franchisees Reach Their Decisions: A Comparison with Franchisers' Perceptions

Journal of Small Business Management

Volumn 42, Issue 2, 2004, Pages 218-224

  Guilloux, Véronique ^a   Gauzente, Claire ^b   Kalika, Michel ^a   Dubost, Nathalie ^c  

^a CEPN University of Paris   (France)

^b UNIVERSITÉ D'ANGERS   (France)

^c UNIVERSITÉ D'ORLÉANS   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1942540457     PISSN: 00472778     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-627x.2004.00107.x     Document Type: Article

References (15)

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