Success discourse in incumbent presidential television spots, 1956-2004

Public Relations Review

Volumn 31, Issue 2, 2005, Pages 285-287

  Stein, Kevin A ^a  

^a UNIVERSITY OF MISSOURI   (United States)

Author keywords

Advertisements; Content analysis; Discourse; Incumbent; Success

Indexed keywords

EID: 19044390560     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2005.02.010     Document Type: Article

References (3)

1. P.J. Benoit Telling the success story: Acclaiming and disclaiming discourse 1997 State University of New York Press Albany, NY
2. J. Cohen A coefficient of agreement for nominal scales Educational and Psychological Measurement 20 1960 37-46
3. J.R. Landis & G.G. Koch The measurement of observer agreement for categorical data Biometrica 33 1977 159-174