'Carry on smoking': Public relations and advertising strategies of American and British tobacco companies since 1950

Business History

Volumn 47, Issue 3, 2005, Pages 421-433

  Courtwright, David T ^a  

^a UNIVERSITY OF NORTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; INDUSTRIAL HISTORY; TOBACCO;

EASTERN HEMISPHERE; EURASIA; EUROPE; NORTH AMERICA; UNITED KINGDOM; UNITED STATES; WESTERN EUROPE; WESTERN HEMISPHERE; WORLD;

NICOTIANA TABACUM;

EID: 18944374315     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/00076790500056044     Document Type: Article

References (54)

1. Some material in this article is drawn from my book, Forces of Habit: Drugs and the Making of the Modern World (Cambridge, MA, 2001), and appears with the permission of Harvard University Press.
2. Quoted in P.J. Hilts, Smokescreen: The Truth Behind the Tobacco Industry Cover-Up (Reading, MA, 1996), p.1.
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5. In adopting the point of view of the industry executives and their public relations and advertising experts, I trust that it is clear that I do not condone their actions. I do think, however, that history is poorly served by treating them as stage villains. Understanding tobacco consumption patterns in the second half of the twentieth century means understanding how industry decision-makers and tacticians comprehended and dealt with the health issue. They were, after all, the key historical actors, with enormous financial and political resources at their disposal.
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11. HP, box 111, folder 3, Carl Thompson to John W. Hill, 6 Jan. 1955. For the record, Wynder was the son of a Jewish physician who fled the Nazis, resettling his family in suburban New Jersey.
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