Industrial buyers' influence strategies: Buying situation differences

Journal of Business and Industrial Marketing

Volumn 20, Issue 1, 2005, Pages 33-42

  Leonidou, Leonidas C ^a  

^a UNIVERSITY OF CYPRUS   (Cyprus)

Author keywords

Buyers; Influence; Manufacturing industries; Marketing; Purchasing power

Indexed keywords

EID: 18844448435     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510576775     Document Type: Article

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