The absence of connectives and the maintenance of coherence in publicity texts

Journal of Pragmatics

Volumn 37, Issue 8 SPEC. ISS., 2005, Pages 1233-1249

  Vivanco, Verónica ^a  

^a UNIVERSIDAD POLITÉCNICA DE MADRID   (Spain)

Author keywords

Advertising; Coherence; Cohesion; Connectives; Lexical signalling; Micromarkers; Publicity

Indexed keywords

EID: 18744389472     PISSN: 03782166     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pragma.2004.11.002     Document Type: Article

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