Do strategic conclusions depend on how price is defined in models of distribution channels?

Journal of Marketing Research

Volumn 42, Issue 2, 2005, Pages 228-232

  Tyagi, Rajeev K ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 18444397780     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.42.2.228.62290     Document Type: Article

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