Diversifying your customer portfolio

MIT Sloan Management Review

Volumn 46, Issue 3, 2005, Pages

  Johnson, Michael D ^a   Selnes, Fred ^b  

^a UNIVERSITY OF MICHIGAN   (United States)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

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Indexed keywords

EID: 18444396294     PISSN: 7653697     EISSN: 1782155X     Source Type: Journal    
DOI: None     Document Type: Article

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