Analysis of cognitive attitudes to commercial films on basis of eye tracking data

Proceedings of the XIVth Triennial Congress of the International Ergonomics Association and 44th Annual Meeting of the Human Factors and Ergonomics Association, 'Ergonomics for the New Millennium'

Volumn , Issue , 2000, Pages 38-41

  Aoki, Hirotaka ^a   Itoh, Kenji ^a  

^a TOKYO INSTITUTE OF TECHNOLOGY   (Japan)

Author keywords

[No Author keywords available]

Indexed keywords

COGNITIVE SYSTEMS; CORRELATION METHODS; DATA REDUCTION; EYE MOVEMENTS; IMAGE PROCESSING; MARKETING; SOCIETIES AND INSTITUTIONS; TELEVISION;

COMMERCIAL FILMS (CF); EYE-MOVEMENT RECORDING (EMR);

VIDEO RECORDING;

EID: 1842739128     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1177/154193120004400111     Document Type: Conference Paper

References (3)

1. Itoh, K., Hansen, J.P. and Nielsen, F. R. (1998), Cognitive modeling of a ship navigator based on protocols and eye-movement analysis, Le Travail Humain, 61(2), 99-127.
2. Janiszewski, C. (1990), The influence of nonattended material on the processing of advertising claims, Journal of Marketing Research, 27 (3), 263-278.
3. Rasmussen, J. (1986), Information processing and human-machine Interaction: An approach to cognitive engineering, New York: Elsevier.