Mass customization in operations management: Oxymoron or reality?

Omega

Volumn 32, Issue 4, 2004, Pages 295-300

  Selladurai, R S ^a  

^a INDIANA UNIVERSITY NORTHWEST   (United States)

Author keywords

Mass customization; Operations management

Indexed keywords

CUSTOMISATION; GAINING MOMENTUM; GENERAL MOTORS (CO); HEWLETT-PACKARD; MASS CUSTOMIZATION; MASS PRODUCTION; MOTOROLA; OPERATION MANAGEMENT; OXYMORONS; PRODUCTION AND OPERATIONS MANAGEMENT;

COMPUTER AIDED MANUFACTURING;

EID: 1842710176     PISSN: 03050483     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.omega.2003.11.007     Document Type: Article

References (10)

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