From attitude formation to behavioral response in organ donation: Using marketing to increase consent rates

Health Marketing Quarterly

Volumn 20, Issue 3, 2003, Pages 21-35

  Aldridge, Alicia ^a,b   Guy, Bonnie ^a,c   Roggenkamp, Susan ^a,d  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b UNIVERSITY OF COLORADO   (United States)

^c UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^d VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Attitudes; Consent rates; Decision styles; Organ donation; Transplantation

Indexed keywords

ADVERTIZING; ARTICLE; ATTITUDE; BEHAVIOR; DECISION MAKING; HEALTH PROGRAM; HUMAN; INFORMED CONSENT; MARKETING; ORGAN DONOR; THEORETICAL MODEL; ATTITUDE TO HEALTH; CONSUMER; DECISION THEORY; DONOR; METHODOLOGY; PSYCHOLOGICAL ASPECT; SOCIAL MARKETING; STATISTICS; TRANSPLANTATION; UNITED STATES;

ATTITUDE TO HEALTH; CHOICE BEHAVIOR; CONSUMER SATISFACTION; DECISION MAKING; DECISION THEORY; HUMANS; SOCIAL MARKETING; TISSUE AND ORGAN PROCUREMENT; TISSUE DONORS; UNITED STATES;

EID: 1842509962     PISSN: 07359683     EISSN: None     Source Type: Journal    
DOI: 10.1300/J026v20n03_03     Document Type: Article

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