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Volumn 6, Issue , 2003, Pages 157-172

Can E- commerce enable marketing in an African rural women's community based development organisation?

Author keywords

E commerce; Gender; Marketing; Rural economic development

Indexed keywords


EID: 18344363410     PISSN: 15214672     EISSN: None     Source Type: Journal    
DOI: 10.28945/523     Document Type: Conference Paper
Times cited : (6)

References (21)
  • 1
    • 18344373221 scopus 로고    scopus 로고
    • AFRE- FEM
    • AFRE- FEM (1998). Retrieved from http://clients.tdg.ca/worldbank
    • (1998)
  • 2
    • 0005271288 scopus 로고    scopus 로고
    • Get real! Managing the next stage of Internet retail
    • Chen, S. & Leteney, F. (2000). Get real! Managing the next stage of Internet retail. European Management Journal, Vol. 18, No.5, p.519-527.
    • (2000) European Management Journal , vol.18 , Issue.5 , pp. 519-527
    • Chen, S.1    Leteney, F.2
  • 8
    • 0004079982 scopus 로고
    • Ed L. Stewart. New York: Prentice-Hall
    • Kotler, P. (1980). Principles of Marketing, Ed L. Stewart. New York: Prentice-Hall.
    • (1980) Principles of Marketing
    • Kotler, P.1
  • 10
    • 0037997560 scopus 로고    scopus 로고
    • Information needs of women in small businesses in Botswana
    • March
    • Mchombu, C. (2000). Information needs of women in small businesses in Botswana. The International Information and Library Review, Vol. 32, No 1, March, pp39-67.
    • (2000) The International Information and Library Review , vol.32 , Issue.1 , pp. 39-67
    • Mchombu, C.1
  • 15


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.