Exporting a North American concept to Asia: Starbucks in China

Cornell Hotel and Restaurant Administration Quarterly

Volumn 46, Issue 2, 2005, Pages 275-283

  Harrison, Jeffrey S ^a   Chang, Eun Young ^b   Gauthier, Carina ^b   Joerchel, Todd ^b   Nevarez, Jorge ^b   Wang, Meng ^b  

^a UNIVERSITY OF RICHMOND   (United States)

^b 335 Statler Hall   (United States)

Author keywords

Asian business; Chinese business; International expansion; International growth; Restaurant industry

Indexed keywords

EID: 18144401710     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/0010880404273893     Document Type: Article

References (0)