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Volumn 23, Issue 4, 2003, Pages 44-
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To DTC or not to DTC? Direct-to-consumer advertising can seem like a prescription for futility.
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTIZING;
ARTICLE;
CONSUMER;
FINANCIAL MANAGEMENT;
HUMAN;
METHODOLOGY;
UNITED STATES;
ADVERTISING;
CONSUMER PARTICIPATION;
HUMANS;
MARKETING OF HEALTH SERVICES;
UNITED STATES;
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EID: 17444453704
PISSN: 10941304
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (4)
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References (0)
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