Media connections, marketing, and managing obstacles in reaching the older consumer

Generations

Volumn 28, Issue 4, 2004, Pages 20-25

  Migliaccio, John ^a  

^a Maturity Mark Services   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 17044410917     PISSN: 07387806     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (7)

1. Medina, K., and Migliaccio, J. 1999. 77 Truths About Marketing to the so + Consumer. Silver Spring, Md.: CD Publications.
2. Meredith, G., and Schewe, C. 2001. Defining Markets, Defining Moments. New York: Hungry Minds Inc.
3. Moschis, G. 1992. Marketing to Older Consumers. Westport, Conn.: Quorum Books.
4. Smith, J. W., and Clurman, A. 1997. Rocking the Ages: The Yankelovich Report on Generational Marketing. New York: HarperBusiness.
5. Treguer, J. P. 2002. 50 + Marketing: Marketing, Communicating and Selling to the Oversos Generations. New York: Palgrave.
6. Wolfe, D. B. 1990. Serving the Ageless Market. New York: McGraw-Hill.
7. Wolfe, D. B., and Snyder, R. E. 2003. Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority. Chicago: Dearborn Trade Publishing.