Improving Export Performance: The Case of the U.S. Wine Industry

Journal of Global Marketing

Volumn 17, Issue 1, 2003, Pages 45-65

  Silverman, Murray ^a   Sengupta, Sanjit ^a   Castaldi, Richard M ^a  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Global markets; Intermediary effectiveness; US export behavior; Wine industry; Wine quality

Indexed keywords

EID: 1642587659     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v17n01_04     Document Type: Article

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