The Myth of Manageability of Corporate Identity

Corporate Reputation Review

Volumn 5, Issue 1, 2002, Pages 20-34

  Meijs, Michel ^a  

^a ABP Investments   (Netherlands)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 1642563622     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540162     Document Type: Article

References (0)