Some reflections on diffusion theory and the role of everett rogers

Journal of Health Communication

Volumn 9, Issue , 2004, Pages 143-148

  Hornik, Robert ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNITY STRUCTURE; HEALTH CARE ORGANIZATION; HEALTH PROMOTION; HUMAN; MASS COMMUNICATION; REVIEW; SKILL; SOCIAL ADAPTATION; SOCIAL ENVIRONMENT; THEORETICAL MODEL;

DIFFUSION OF INNOVATION; HUMANS; MODELS, THEORETICAL; SOCIAL CHANGE;

EID: 1642340519     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/1081070490271610     Document Type: Note

References (6)

1. Bandura, A. (1986). The social foundation of thought and action: A social cognitive theory. Englewood Cliffs, NJ: Prentice-Hall.
2. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley.
3. Hornik, R. (1989). The knowledge-behavior gap in public information campaigns: A development communication view. In C. Salmon (ed.) Information campaigns: Managing the process of social change, Thousand Oaks, CA: Sage.
4. Prochaska, J. O., & DiClemente, C. C. (1984). The transtheoretical approach: Crossing traditional boundaries of therapy. Homewood, IL: Dow Jones-Irwin.
5. Rogers, Everett M. (1995). Diffusion of innovations (4th ed.), New York: Free Press.
6. Rogers, Everett M. (2003). Diffusion of innovations (5th ed.), New York: Free Press.