Metaphor in formative evaluation and message design: An application to relationships and alcohol use

Health Communication

Volumn 17, Issue 2, 2005, Pages 149-172

  Sopory, Pradeep ^a  

^a UNIVERSITY OF MEMPHIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ALCOHOL CONSUMPTION; ARTICLE; COLLEGE STUDENT; FACTORIAL ANALYSIS; FEMALE; HUMAN; HUMAN RELATION; INFORMATION DISSEMINATION; LANGUAGE; MALE; MEDICAL INFORMATION; SEXUALITY;

EID: 16244423294     PISSN: 10410236     EISSN: None     Source Type: Journal    
DOI: 10.1207/s15327027hc1702_3     Document Type: Article

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