Marketing meets design: Core necessities for successful new product development from the special issue guest editors

Journal of Product Innovation Management

Volumn 22, Issue 2, 2005, Pages 107-108

  Lawrence, Peter ^a   McAllister, Leigh ^b  

^a Corporate Design Foundation ^*

^b Marketing Science Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 15544378822     PISSN: 07376782     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.0737-6782.2005.00107.x     Document Type: Editorial

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