Multiple ways of measuring brand loyalty

Canadian Journal of Economics

Volumn 29, Issue SPEC. ISS. 2, 1996, Pages

  Popkowski Leszczyc, Peter T L ^a   Gönül, Füsun F ^b  

^a UNIVERSITY OF ALBERTA   (Canada)

^b CARNEGIE MELLON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542754228     PISSN: 00084085     EISSN: None     Source Type: Journal    
DOI: 10.2307/136094     Document Type: Article

References (5)

1. Bass, Frank M., Moshe M. Givon, Manohar U. Kalwani, David Reibstein, and Gordon P. Wright (1984) 'An investigation into the order of the brand choice process.' Marketing Science 3, 267-87
2. DuWors, Richard E. Jr., and George H. Haines Jr. (1990) 'Event history analysis measures of brand loyalty.' Journal of Marketing Research 27, 485-93
3. Gönül, Füsun F., and Kannan Srinivasan (1993) 'Consumer purchase behavior in a frequently bought product category: estimation issues and managerial insights from a hazard function model with heterogeneity.' Journal of the American Statistical Association 88, 1219-27
4. Heckman, James J., and Burton Singer (1984) 'A method for minimizing the impact of distributional assumptions in econometric models for duration data.' Econometrica 52, 271-320
5. Spilerman, S. (1972) 'Extensions of the mover-stayer model.' American Journal of Sociology 78, 599-626