I read about it online...

Marketing Research

Volumn 15, Issue 4, 2003, Pages 26-31

  Yang, Zhilin ^a   Peterson, Robin T ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b NEW MEXICO STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542711276     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)