Value, not Volume

Marketing Management

Volumn 12, Issue 3, 2003, Pages 45-48

  Klompmaker, Jay E ^a   Rodgers, William H ^b   Nygren, Anthony E ^b  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

^b Hamilton Consultants ^*  (New Zealand)

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[No Author keywords available]

Indexed keywords

EID: 1542605491     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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