The New Branding Lingo

Marketing Management

Volumn 12, Issue 6, 2003, Pages 8-9

  Schultz, Don E ^a,b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b Agora Inc Consulting Firm   (United States)

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Indexed keywords

EID: 1542500983     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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