Customer relationship management momentum for business improvement

Proceedings of the International Conference on Information Technology Interfaces, ITI

Volumn , Issue , 2004, Pages 107-111

  Harej, Katja ^a   Horvat, Romana Vajde ^a  

^a UNIVERSITY OF MARIBOR   (Slovenia)

Author keywords

CRM; CRM introduction; Customer; Customer relationship management; Process

Indexed keywords

CUSTOMER SATISFACTION; MARKETING; PROCESS ENGINEERING; SALES; SOCIETIES AND INSTITUTIONS; STRATEGIC PLANNING;

CRM INTRODUCTION; CUSTOMER; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); PROCESS;

INDUSTRIAL MANAGEMENT;

EID: 14944343856     PISSN: 13301012     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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