Does advertising subsidize consumer magazine prices?

Journal of Advertising

Volumn 16, Issue 2, 1987, Pages 4-9

  Soley, Lawrence ^a   Krishnan, R ^b  

^a UNIVERSITY OF MINNESOTA   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14944342923     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1987.10673071     Document Type: Article

References (21)

1. Bauer, Raymond and Stephen Greyser. Advertising in America: The Consumer View, Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1968.
2. Buchan, Russell and John Siegfried. “An Economic Evaluation of the Magazine Distribution Industry,” The Antitrust Bulletin, 23 (Spring 1978), pp. 19-49.
3. Dowling, Grahame. “Information Content in U.S. and Australian Television Advertising,” Journal of Marketing, 44 (Fall 1980), pp. 34-37.
4. Edwards, Charles and Carl Lebowitz. Retail Advertising and Sales Promotion, Englewood Cliffs, N.J.: Prentice-Hall, 1981.
5. Finn, Jeremy. A General Model for Multivariate Analysis, New York: Holt, Rinehart and Winston, 1974.
6. Hall, R. “A System Pathology of Organization: The Rise and Fall of the Old Saturday Evening Post,” Administrative Science Quarterly, 21 (June 1976), pp. 185-211.
7. Laczniak, Gene. “Information Content in Print Advertising,” Journalism Quarterly, 56 (Summer 1979), pp. 324-327.
8. Leo Burnett. Media Costs and Coverage, Chicago: Leo Burnett U.S.A., 1983.
9. Mandell, Maurice. Advertising, Englewood Cliffs, N.J.: Prentice-Hall, 1980.
10. Merrill, John and R.L. Lowenstein. Media, Messages and Men, New York: David McKay, 1971.
11. Norris, Vincent. “Mad Economics: An Analysis of an Adless Magazine,” Journal of Communication, 34 (Winter 1984), pp. 44-61.
12. Norris, Vincent. “Consumer Magazines and the Mythical Advertising Subsidy,” Journalism Quarterly, 59 (Summer 1982), pp. 205-211, 239.
13. “Readers Digest Cuts Rate Base,” New York Times (September 10, 1985), p. D4.
14. Reddaway, W.B. “The Economics of Newspapers,” The Economic Journal, 73 (June 1963), pp. 201-217.
15. Resnik, Alan and Bruce Stern. “Analysis of Information Content in Television Advertising,” Journal of Marketing, 41 (January 1977), pp. 50-53.
16. Schramm, Wilbur. Men, Messages and Media, New York: Harper and Row, 1973.
17. “Sobering Year for Magazines,” New York Times (September 14, 1985), pp. 31-33.
18. Soley, Lawrence and Leonard Reid. “Satisfaction with the Informational Value of Magazine and Television Advertising,” Journal of Advertising, 12 (3, 1983), pp. 27-31.
19. “Statement Required by the Act of August 12, 1970,” Time, Northeastern Edition (October 5, 1982), p. E9.
20. Stern, Bruce, Dean Krugman and Alan Resnik. “Magazine Advertising: An Analysis of Its Information Content,” Journal of Advertising Research, 44 (Spring 1981), pp. 7881.
21. “U.S. Postal Service Statement,” Playboy (January 1982), p. 284.