Durable good, extended warranty and channel coordination

Review of Marketing Science

Volumn 2, Issue , 2004, Pages 1-23

  Desai, Preyas S ^a   Padmanabhan, Paddy ^b  

^a DUKE UNIVERSITY   (United States)

^b INSEAD ^*

Author keywords

Channel Coordination; Dual Distribution; Extended Warranties; Warranties

Indexed keywords

EID: 14844353076     PISSN: 15465616     EISSN: 15465616     Source Type: Journal    
DOI: 10.2202/1546-5616.1004     Document Type: Review

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