Marketing lean initiatives in service industries

Journal of Professional Services Marketing

Volumn 18, Issue 2, 1998, Pages 59-64

  Comm, Clare L ^a  

^a UNIVERSITY OF MASSACHUSETTS LOWELL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 14744301486     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v18n02_04     Document Type: Article

References (8)

1. Cooper, Robin (1996), “Lean Enterprises and the Confrontation Strategy," The Academy of Management Executive, Volume 10, Issue 3, August.
2. Dankbaar, Ben (1997), "Lean Production: Denial, Confirmalion or Extension of Sociotechnical Systems Design?” Human Relations, Volume 50, Issue 5, May.
3. Deutsch, Claudia H. (1998), “Letting Side Business in the Side Door,” The New York Times, January 22, pp. D1-D6.
4. Fornell, Claes; Johnson, Michael D.; Anderson, Eugene W.; Cha, Jaesung; and Bryant, Everitt (1996), “The American Customer Satisfaction Index: Nature, Purpose, and Findings,” Journal of Marketing, Volume 60, Issue 4, October.
5. Karmarkar, Uday S. and Richard C. Pitbladdo (1997), “Quality, Class and Competition," Management Science, Volume 43, Number 1, January.
6. Rogers, Dale S.; Daugherty, Patricia J. and Stank, Theodore P. (1995), “Benchmarking Programs: Opportunities for Enhancing Performance,” Journal of Business Logistics, Volume 16, Number 2.
7. Watson, Gregory H. (1993), Strategic Benchmarking, John Wiley and Sons, New York, New York.
8. Womack, James; Jones, Daniel; and Roos, Daniel (1990), The Machine That Changed The World. Rawson/MacMillan