Supply chain coordination with sales effort effects and impact of loss aversion on effort decision

Tsinghua Science and Technology

Volumn 10, Issue 1, 2005, Pages 102-107

  Suo, Hansheng ^a   Wang, Jingchun ^a   Jin, Yihui ^a  

^a TSINGHUA UNIVERSITY   (China)

Author keywords

Loss aversion; Sales effort; Supply chain coordination

Indexed keywords

CONTRACTS; MARKETING; SALES;

EFFORT DECISION; LOSS AVERSION; SALES EFFORT; SUPPLY CHAIN COORDINATION; SUPPLY CONTRACT;

ADMINISTRATIVE DATA PROCESSING;

EID: 14744300295     PISSN: 10070214     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1007-0214(05)70015-8     Document Type: Article

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