Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range

Journal of Marketing Research

Volumn 41, Issue 1, 2004, Pages 19-30

  Roggeveen, Anne L ^a   Johar, Gita Venkataramani ^b  

^a BABSON COLLEGE   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1442332650     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.1.19.25079     Document Type: Review

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